BRANDING
Your logo is your handshake.
It needs to speak volumes for the first impression you only get to make - once.
Click on each for the full logo sheet
Ten Water Street
Description of brand: Smart, progressive, experienced, classified, secure.
Market: Private-sector bio-tech contracting for government health security solutions.
Client: Ex-military, start-up, micro-budget.
The Lavender House B&B
Description of brand: Welcoming, well-kept, old-fashioned, luxury-country.
Market: Wealthy city dwellers looking for an authentic B&B country vacation.
Client: Successful restaurateur looking to expand into luxury travel accommodations.
Racedots
Description of brand: Innovative, simple, effective, elegant, smart.
Market: Competitive runners and cyclists.
Client: Start-up, micro budget, global audience, product replaces safety pins with ridiculously strong magnets to hold a race number on.
Trifecta Pro Bicycle Tune
Description of brand: Capable, experienced, high-end race-bicycle tuning and building.
Market: Elite, competitive cyclists with obnoxiously-priced racing machines.
Client: Start-up, single-location, one-man operation, micro-budget.
VialWorks
Description of brand: Technical, laboratory, medical, organized, expandable.
Market: Online tracking for laboratory vials.
Client: Start-up, software-based, online tracking system for lab vials as they go through clinical trials and experimentation, micro-budget.
The Daily Special
Description of brand: Upscale diner, simple, clean, healthy yet tasty. New menu daily.
Market: Corporate lunch crowd.
Client: Small diner located in a city high-rise, micro-budget.
Frederick Aero Club
Description of brand: Passionate, detailed, organized, adventurous, established.
Market: Pilots looking for a well-organized flying club with a plane that is up to date.
Client: A club run by experienced pilots who love aviation.
Maryland Medical Services
Description of brand: Local, approachable, capable, friendly and convenient.
Market: Urgent care centers, walk-in medical, neighborhood doctors.
Client: Small medical provider looking to re-brand as they expand to more locations, most in rural areas.
ArachnidWorks
Description of brand: Boutique, creative.
Market: Small business advertising.
Client: Mom & Pop graphics and SEO shop, interested in pitching larger, more sophisticated clients, focused on the ‘web’, ergo the spider reference (chosen by client).